POID Research Seminar
Social push and the direction of innovation
Xavier Jaravel (LSE)
Monday 06 September 2021 13:00 - 14:00
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About this event
Innovators' personal experience and social networks may affect their familiarity with customer needs, and in turn the types of products they bring to market. Consistent with this channel, we document that innovators create products that are more likely to be purchased by customers similar to them along observable dimensions including gender, age, and socio-economic status.